Wiggly Studios was founded in 2026 in Gothenburg, Sweden, after a very specific problem: my dachshund simply couldn’t find clothes that fit.

With a background in pattern construction, I began wondering why most dog clothing follows the same generic sizing when so many breeds have completely different proportions. Long backs, short legs, deep chests, narrow waists—some dogs simply aren’t built for standard dogwear. That curiosity turned into Wiggly Studios.

The brand focuses on creating garments specifically adapted to the unique body shapes of certain breeds, especially those that tend to be overlooked by traditional sizing. The goal is simple: clothing that actually follows the dog’s natural proportions, so it fits comfortably and looks trendy too.

All garments are designed in Gothenburg and produced in Sweden in collaboration with a local factory.