What is Cay Collective?

Cay Collective is an online gallery curating unique and handmade art and artwork from carefully selected creators in Scandinavia and Europe. Together we drive the retailing industry forward as a more fun and sustainable alternative to the harmful practices of mass production.

CAY ─ Create Anything Yourself

Meet our founders

Cay Collective was founded in 2023 by Johanna Gauffin and Natalie Navia during their studies at the Stockholm School of Economics. We are both creative souls sharing an obsession for art, interior and fashion. We got tired of boring mass production and were looking for unique and handmade pieces by inspiring creators when we came up with the business idea.

Today, Cay Collective is much more than just a market platform - we are a community of passionate, independent creators and enthusiasts. Our mission is simple yet profound: to connect talented artists with potential customers seeking one-of-a-kind handicrafts.

By centralising diverse niche creators onto a single platform, we are not only creating a vibrant marketplace but also revolutionising the retailing industry. Our commitment to creativity knows no bounds, as we aim to redefine how people shop, experience and appreciate fashion and design.

Join our journey "bringing creative people together"


  • Creativity is the source to Cay Collective. It's what fuels us and our creators, and gives us such a incredible range of unique products. Creativity is also important to us because it leads to enhanced performance and innovation.


  • Our creators maintain a high standard in all work and strive to deliver products of the highest quality. All new creators also gets carefully reviewed before being accepted to become part of Cay Collective to ensure the quality for the customers.


  • We always aim to be trustworthy and reliable, which we do by being honest and transparent in everything we do and say. Clear communication, good customer service and nurtured relationships are also things we value highly for this very reason.

What's next?

Today, we're over 100 active creators where the great majority of creator is situated in Sweden, Scandinavia. However, our goal is to expand in Europe and globally from now on. We can't wait to expand as an inspiring and creative community internationally. If you want to be a part of our journey, please send us your portfolio by following the link below.

Apply here!

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Collaboration partners

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