I have always loved creating, and creativity is a fundamental part of my life. For me, creativity and craftsmanship are natural ways to express myself and bring thoughts and emotions to life. I have been making jewelry for a long time, but Studio Loo began to take shape in 2023, when my ideas grew and my collection started to expand.

For me, the creative process is all about playfulness and exploration. A significant part of my work involves experimenting with different materials, sometimes by giving old elements new life, sometimes by creating something entirely new. I see it as a process of playing with colors and shapes to craft jewelry that carries its own story. My inspiration often comes from the people around me, nature, and the materials I work with.

All jewelry is handmade by me, Lovisa, in Stockholm. No piece is ever exactly the same—each one has its own unique character and feeling. It brings me so much joy when others choose to wear my creations and make them a part of their own story.