Seller Guide – Selling Posters

SELLING POSTERS

Seller Guide

Approx. 15 minute read

HOW TO GET MORE PEOPLE TO DISCOVER (AND BUY) YOUR POSTERS

Creating posters is a way to capture a feeling in an image and share it with others. Regardless of your style, there are people out there looking for exactly what you do.
If you're thinking about starting to sell posters online but wondering if your work is good enough, how to price it, or where to start, this guide is for you. It will help you understand how selling posters through Cay Collective works and how you can take your designs from idea to purchased poster on someone else's wall.

Please also read our other guides for creators:
Selling Art
Selling Clothes
Selling Jewelry

SELLING YOUR OWN POSTERS

A Guide for Poster Creators

Selling posters you’ve designed can feel both exciting and intimidating.

You might be asking yourself: Are my designs good enough? How do I price them? Where do I even start?

This guide is for anyone who creates with color, lines, photography or digital art, and who’s ready to share that passion with others.

We know how much time, patience and love goes into every illustration, photo or graphic you bring to life. And we also know this: there are people out there looking for exactly what you create

WHO IS THIS GUIDE FOR?

This guide is for you if you:

Create poster designs, illustrations, photography, or digital art
Want to start selling your designs in print
Don't want to build your own online store
Are looking for a platform where creators and their stories take center stage

You don't need to be an established artist or have a large following. The most important thing is that you want to share your expression with others.

CAN YOU ACTUALLY SELL YOUR OWN POSTERS?

Yes. You can sell posters with designs you have created yourself. If you sell occasionally, you can often start without registering a business. When sales become more regular, you need to register your business and declare your sales.

You can find more information about rules and taxes at the Swedish Tax Agency Skatteverket

HOW SHOULD I PRICE MY WORK?

This is a tricky one for many creatives. But here’s the truth: you deserve to get paid for your time, materials, and artistry. Remember that the price is not just about a piece of paper with a print on it. It's about your work, your style, and how your images make people feel.

Tip: Look at similar posters and styles. Factor in your paper quality, printing costs, tools, time, and the creative work behind each design. It’s better to price slightly higher than too low, it signals value and respect for your craft.

WHERE CAN YOU SELL YOUR POSTERS?

You don’t need your own website or a huge following to start. At Cay Collective, you can easily and confidently sell your posters, with full control over your shop and access to a creative, art-loving customer base.

Here's how it works:

1. Apply to become a seller (we respond within a week)

2. Upload your posters with clear, bright photos and thoughtful descriptions. Read more in our Best practices for Descriptions and Photos

Your shop is visible from day one – and may be included in campaigns, marketing, and events

SHOW WHO YOU ARE

People don’t just buy a poster – they buy a story (read more here)

🖐️ Share your process

🎥 Show behind the scenes clips of sketching, illustrating, editing, printing, or revealing a fresh poster straight off the press.

🌸 Talk about what inspires you

💬 Describe how you want your pieces to make people feel

You’re not just building a product, you’re building connection. You can also upload your content to the “Content” page included in your Cay Creator profile to tell your story even further.

FAQs

Do I need a registered business to sell posters?

No, you can start as a private individual. If you begin selling regularly or at higher volumes, it’s time to register. We’re happy to guide you through the steps.

What if no one buys my work?

Give it time. Your unique style will find its audience, but it may take a little trial and error. Try different photos, adjust your product descriptions or prices, and swap pieces to see what connects.

How can I make my posters more sellable?

Good photos make a huge difference. Also describe the material, size, and feel. This is where the “selling” comes in, add that extra love to how you present each piece.

What does it cost to sell on Cay?

It’s free to create an account. We take a 25% commission (ex. VAT) on sold items, and we support you throughout the journey.

Do I need to be VAT-registered?

Not at first. But if you sell above Sweden’s VAT threshold, it’s something to consider. We’re happy to help you figure it out.

READY TO BEGIN?

Your art has value, not just as objects, but as experiences and handmade stories. By sharing your craft, you invite others to bring that warmth, texture, and beauty into their own lives.

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