How to Get More People to Find (and Buy) Your Jewelry ✨
Approx. 10-minute read
Wondering how to get more people to discover your jewelry in your Cay shop? In this guide, we’ll cover what really matters – from how you present your products to how you talk about them – and how to spark the right kind of curiosity in your future customers.
Selling Your Own Jewelry ✨
A Guide for Creatives
Selling jewelry you've made yourself can feel both scary and exciting. You might wonder whether your pieces are “good enough,” how to price them, or even where to begin. This guide is for anyone with a passion for design who’s ready to take the next step and start selling.
We know how much love goes into each design, and how vulnerable it can feel to show your creations to the world. But we promise there are people out there who are longing for exactly what you create.
Who is this guide for?
It’s for anyone who:
1. Loves crafting and/or making their own jewelry in their free time or as a full-time job.
2. Has started getting inquiries from friends who want to buy their creations.
3. Has already made some sales (maybe even quite a few!) and wants to take things further.
4. Wants to build something of their own—at their own pace, on their own terms.
You don’t need to have a registered business (yet), and you don’t need to have everything “figured out.” You just need a desire to share your creativity with others.
Are you even allowed to sell handmade jewelry?
Yes! As long as you’ve made the jewelry yourself (and not just bought ready-made items to resell), you’re absolutely allowed to sell it. In the beginning, you can sell as a private individual—but if you start selling regularly or in larger volumes, you should look into registering as a sole proprietorship or limited company.
How do you price your jewelry?
This is a tricky part for many creatives. But you deserve to get paid for your work.
Tip: Look at what similar handmade jewelry costs. It’s better to price a little higher than too low—it signals quality.
Where can you sell?
You don’t need your own webshop or thousands of followers to start selling. With us at Cay Collective, you can easily, safely, and on your own terms share your jewelry with others. Apply to become a seller with us and join our creative community. You’ll get access to an established platform with jewelry-loving customers, smooth order handling, and full support throughout the process. You handle the design—we help you reach more potential customers!
Here’s how it works:
1. Apply to create a seller account (you’ll hear back within a week if you’re accepted)
2. Upload your jewelry with bright, clear photos and detailed descriptions
3. Your shop and products will go live and visible to potential customers from day one. This includes paid marketing, event opportunities, and other fun promotions.
We believe in creators like you. And we know what you make has real value.
Ready to get started? Apply now and make your jewelry available to more people.
Show who you are
People don’t just buy a piece of jewelry—they buy a feeling, a story, a piece of you. So don’t be afraid to show:
What it looks like when you’re creating
What inspires you
What your jewelry means to you
Post behind-the-scenes content, talk about your process, and be personal. You’re not just building a brand—you’re building relationships. You can also share your content on the “Content” page that comes with your creator account with us.
Frequently Asked Questions
Do I need a registered business to sell jewelry? No, you can start as a private individual. If you sell frequently or for larger amounts, you should register as a sole proprietorship.
What if no one wants to buy my jewelry? Give it time. Your unique style will find its audience—but it often takes some patience. Try different photos, descriptions, and price points. You can also swap out products to see what resonates best with your audience.
How can I make my jewelry more “sellable”? Good photos make a big difference. Also make sure to describe the materials, size, and the feeling you want to convey. This is where “selling” comes in—put some extra love into this part.
What does it cost to sell on Cay Collective? It’s free to create an account. You only pay a 25% commission (excluding VAT) per item sold—and we support you every step of the way.
Do I need to be VAT registered? It depends on how much you sell. If you exceed the Swedish Tax Agency’s thresholds, you should register for VAT—but we’re happy to guide you through the process.
