Approx. 15 minute read

HOW TO GET MORE PEOPLE TO DISCOVER (AND BUY) YOUR CERAMICS

Wondering how to get more people to find your handmade ceramics? In this guide, we’ll walk you through what actually matters, from how you present your work to how you talk about it, and how to spark curiosity in the right kind of customers.

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SELLING YOUR OWN CERAMICS

A Guide for Ceramic Artists

Selling ceramics you've shaped by hand can feel both exciting and intimidating. You might be asking yourself: Is my work good enough? How do I price it? Where do I even start?

This guide is for anyone who creates with clay and heart, and who’s ready to share that passion with others.

We know how much time, patience, and love goes into every hand-thrown mug or sculpture. And we also know this: there are people out there looking for exactly what you create.

WHO IS THIS GUIDE FOR?

It’s for you if:

• You love to throw, hand-build, or sculpt clay, as a hobby or full-time passion

• Friends have started asking if they can buy your work

• You’ve sold a few pieces (maybe at a market or via DMs) and want to take it further

• You’re dreaming of building something that’s your own, on your terms

You don’t need to have a registered business yet. You just need to want to share what you create with others.

 

CAN YOU ACTUALLY SELL YOUR OWN CERAMICS?

Yes! As long as the items are made by you (not bought and resold), you absolutely can sell them. You can start as a private individual, but if you begin selling regularly or in larger volumes, it’s worth registering as a company.

 

HOW SHOULD I PRICE MY WORK?

This is a tricky one for many creatives. But here’s the truth: you deserve to get paid for your time, materials, and artistry.

Tip: Look at similar handmade ceramic products. Factor in your clay, glaze, tools, time, and firing. It’s better to price slightly higher than too low, it signals value and respect for your craft.

Read more in our Pricing Guide

WHERE CAN YOU SELL YOUR CERAMICS?

You don’t need your own website or a huge following to start. At Cay Collective, you can easily and confidently sell your ceramics, with full control over your shop and access to a creative, art-loving customer base.

Here's how it works:

1. Apply to become a seller (we respond within a week)

2. Upload your ceramics with clear, bright photos and thoughtful descriptions. Read more in our Best practices for Descriptions and Photos

Your shop is visible from day one – and may be included in campaigns, marketing, and events

SHOW WHO YOU ARE

People don’t just buy a cup – they buy a story (read more here)

🖐️ Share your process

🎥 Show behind-the-scenes clips of glazing, trimming, or kiln reveals

🌸 Talk about what inspires you

💬 Describe how you want your pieces to make people feel

You’re not just building a product, you’re building connection. You can also upload your content to the “Content” page included in your Cay Creator profile to tell your story even further.

FAQs

Do I need a registered business to sell ceramics?

No, you can start as a private individual. If you begin selling regularly or at higher volumes, it’s time to register. We’re happy to guide you through the steps.

What if no one buys my work?

Give it time. Your unique style will find its audience, but it may take a little trial and error. Try different photos, adjust your product descriptions or prices, and swap pieces to see what connects.

How can I make my ceramics more sellable?

Good photos make a huge difference. Also describe the material, size, and feel. This is where the “selling” comes in, add that extra love to how you present each piece.

What does it cost to sell on Cay?

It’s free to create an account. We take a 25% commission (ex. VAT) on sold items, and we support you throughout the journey.

Do I need to be VAT-registered?

Not at first. But if you sell above Sweden’s VAT threshold, it’s something to consider. We’re happy to help you figure it out.

READY TO BEGIN?

Your ceramics have value, not just as objects, but as experiences and handmade stories. By sharing your craft, you invite others to bring that warmth, texture, and beauty into their own lives.

👉 Apply now to sell on Cay Collective!

Let your pieces find their way into new homes.

GOOD LUCK ON YOUR SALES!

XOXO The Cay Collective Team